Paying a hefty premium for bottled water will eventually go down in history as one of the greatest scams ever thought up…and there is obviously some stiff competition in that area – think assigning a AAA-rating to a sub-prime CDO for arguments sake. The fact that some people will pay north of 20 bucks for a bottle of water should give us all some hope. Hope in the sense that there still exists a cohort of really stupid and entirely gullible people in society that can be exploited for business purposes if we can come up with an (un)appropriate scam.

A key ingredient when setting up a scam is to make sure it’s labeled to “sound French”. It’s bound to get those with fat wallets and small IQ’s in every time. For instance, I’d have no hesitation in labeling my creation “branleur”. Inside would be lavish helpings of “arnaguer” and to finish off I would maket it with a simple tag line of “vol”. Watch this space…

I have to say I have been pleasantly surprised at the frequency tap water is offered alongside bottled water in Sydney. Despite an intense campaign by the Daily Mail in the UK its rare tap water is made available unless you specifically ask.

I read the same Sun-herald article and was disappointed to see this stupid trend had spread to Sydney

Bottled water is an intelligence test ie: those who waste $$ buying it are not intelligent.

Anyone interested in the topic should read this article Bottled Water or Bottled Environmental Damage? by Jeff Angel (Director of the Total Environment Centre).