Why I Always Buy the Same Sandwich
May 21, 2008Until recently, I’d never given much thought to the fact that whenever I buy my lunch at the deli behind my office building, I always get the same sandwich (chicken, avocado, cheese, tomato and lettuce on multi-grain, in case you were wondering). Then I started reading Dan Ariely’s book Predictably Irrational and realised that I’d been “self-herding”.
8 Comments | 
economics, psychology | Tagged: behaviour, economics, psychology | 
Permalink
Posted by stubbornmule
