The Kindle in Australia

by Stubborn Mule on 24 October 2009

Kindle-smallEarlier this week, Amazon began shipping the international version of the “Kindle” electronic book reader for US$279. The first generation of the Kindle was released almost two years ago in the US, so it has been a long time coming. But, with the announcement this week of the competing Barnes & Noble “Nook“, it looks as though the era of the e-book reader is well and truly upon us.

The Kindle has a monochrome “electronic paper” screen rather than the pervasive LCD screens found on laptops, iPhones and BlackBerries. Also known as e-paper or e-ink, the electronic paper screen comes a lot closer to replicating the appearance of traditional printed paper. There is no back-light and in fact displaying a page draws no power, it is only changing the display that will draw on the battery. As a result, the battery life of electronic paper devices is much longer than other devices. Amazon claims that, with the wireless connection turned off, you can read on the Kindle for up to two weeks before draining the battery. This also means that the Kindle can display an image on the screen when it is powered off, which is somewhat disconcerting at first. Although the contrast is not quite as high as print (the background is not quite white and the text is a little grey), reading on the Kindle is very comfortable. Better still, the quality does not degrade in strong sunlight as is often the case for LCD screens (although they are getting better all the time). So reading the Kindle outside is just as easy as it is in bed (although you will still need a bedside light).

The book distribution model for the Kindle is tightly bound to Amazon. Users can buy books for the Kindle either via the Amazon website or on the Kindle itself via a 3G mobile network data connection. The book is then downloaded (very quickly) via 3G. Amazon refers to this network connection as “Whispernet” and it clearly hopes to achieve the same user tie-in that Apple achieved with their iTunes Store. The workings of Whispernet also help to explain why the Kindle was limited to the US for so long as the original US model of the Kindle used the Sprint EVDO network, which does not extend outside the US. The new international version makes use of the AT&T 3G network in the US and elsewhere it uses AT&T’s international roaming parters. Users do not pay directly for any data usage on the network. Instead, Amazon has a deal with AT&T to access their network and they presumably factor the data costs into the cost of the books.

Anyone who has ever taken their mobile phone overseas will know that, while convenient, international roaming does incur additional costs one way or another. No doubt until such time as it negotiates additional deals with local carriers, the cost of providing Whispernet will be higher for Amazon internationally than in the US. As a result, there are pricing differences on the Kindle for international customers. I was able to get a good insight into exactly how this works because a colleague has also bought a Kindle but, for some reason, Amazon has his configured as though he is a US customer. While most books appear to be US$2 cheaper for him (there are even books which are free in the US which cost US$2 for Australian customers), Amazon levies a US$2 roaming fee on US customers for using Whispernet outside the US. So, in the end the cost is the same unless he travels to the US to download the books. Interestingly, newspaper subscriptions appear to be the same price for US and international users but US subscribers will pay the roaming fee on top of the subscription fee outside the US.

Exciting though it is for early-adopters, users in Australia will find that the Kindle has a number of limitations. In the picture you can see the front page of today’s New York Times rather than, say, the Sydney Morning Herald because no Australian newspaper subscriptions are available. I have heard that Australian publishers were unhappy with the meagre share of the subscription fee Amazon offered and so walked away from the deal. This may or may not be true, but it sounds plausible if short-sighted. But, when it comes to international newspaper and magazine subscriptions, there are a number that are available in the US but not in Australia, including The Economist. Also, the number of book titles available for the Kindle is still relatively small (around 2% or so of the titles available in print from Amazon). Barnes & Noble are aiming to leap-frog the Kindle by providing access to over 500,000 out-of-copyright titles in the Google Book Project. Furthermore, there are plenty of Kindle editions that are not available in Australia, such as the latest book by Malcolm Gladwell, Outliers. Anyone who has been following the debate about the parallel importation of books will guess that this is related to the mess that is international book publishing rights. I don’t know how electronic rights work in this scheme, but I can only guess that it is not pretty. As I write, there are 288,816 titles available to Australian users. Admittedly this is up about 1,000 since I checked a couple of days ago, but the internationalisation that the internet is bringing surely has to start to break down anachronistic regional divides and conquer distribution deals sooner or later. As well as missing out on certain titles, Australians do not get access to the full range of features (yet?). For example, for US users, the Kindle offers basic web browsing, but apart from Wikipedia searches, this is blocked in Australia.

To purists, these are minor issues compared to the big one: the proprietary lock-in. The books you buy for the Kindle are copy-protected and so will only be useable on the Kindle (or certain Amazon-approved software readers, which may or may not be available around the world). So when you buy a book you are taking a leap of faith that Amazon will continue to support the format in a way that suits you. Furthermore, Amazon can remotely delete your books at any time, as was revealed in an embarrassing incident when a book was pulled because the publisher turned out not to have the rights. Of all the titles to be at the centre of this controvery, it was Orwell’s 1984. Critics argued that this highlights all that is wrong about digital rights management. In contrast, the Barnes & Noble Nook is built on the open Google Android platform and already some are arguing that the Kindle will rapidly lose ground if it is not opened up.

Lest you are starting to think that I am regretting my new purchase, I am still fascinated to get a relatively early glimpse of what I am sure will be the future of book publishing. The promise of a single device, the size and weight of a paperback which can store 1,000s of books is revolutionary. It can easily hold all the textbooks a student will need for all their years of high school, or all the books, newspapers and magazines that you could ever hope to read on a long-distance trip. In a year or two I am sure I will look at the Kindle and wonder how I could stand such a primitive device, but for now it is a tantalising glimpse of the future. And yes, for all the book fetishists, I still love paper books and have far too many but could never let them go. But that doesn’t stop me loving my Kindle too.

These are all initial impressions, as the Kindle only arrived two days ago, and I am sure that I will discover more good and bad things about it. In the meantime, here is a summary of the key pros and cons. I have split the cons into general limitations of the device and further “crippling” for international users.

Pros

  • Lightweight and portable
  • Easy-to-read electronic paper screen
  • Very simple operation
  • Book and periodical purchasing is easy and fast
  • PDF documents (and some other formats) are readily converted to the Kindle format*
  • Reasonably priced books (most are around US$12)
  • Available in Australia (this is the big one!)

Cons

  • Closed, proprietary system
  • No ability to subscribe to arbitrary RSS feeds (US readers can buy access to some blogs)
  • No ability to share purchased books with friends (the Nook apparently does allow this)
  • Limited range of titles (to date)

International Limitations

  • No web browsing (and no Google search)
  • iPhone Kindle application not available
  • More limited range of book and periodical titles
  • No access to blogs
  • No power adapter (USB cable only)

* Amazon does this conversion for you. When you buy a Kindle you are given an email address that looks like yourname@kindle.com. Email a PDF attachment to this address and, for a small fee, they will send a Kindle version to you via Whispernet. Email to yourname@free.kindle.com and they will, for free, email you a link to a copy that you can load via the USB connection.

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{ 33 comments… read them below or add one }

2 Stilgherrian 25 October 2009 at 10:56 am

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I must admit, I’m still sceptical of “electronic book readers” as a product category. They’re essentially a low-powered computer with just one purpose: reading pre-written material. That means that unless I’m going to completely disconnect myself from the global data grid, it’s another device to carry in addition to a phone and/or laptop or netbook.

The DRM issues are another whole jar of anchovies. Personally, I won’t spend money on a library that can only be read while sitting at one specific coffee table, so to speak.

3 Duncan 25 October 2009 at 11:03 am

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Thanks Mule for the review. Reading your comment about the primitiveness I'm thinking of the 2001 Creative Nomad mp3 player languishing at the bottom of my drawer. There are obvious parallels with the evolution of digital music, with Amazon hoping to be the Apple and not the Creative. I think though the competition will get them in this case. I was tempted by a Kindle myself but I had doubts given the limited offering, closed shop approach and pricing. After reading about the Nook I'll certainly hold off. I'm not sure that the Australian providers holding out is necessarily so short-sighted. One of the great risks of a closed shop is unreasonable pricing; Apple have managed to more or less navigate that line, but from what I read, Amazon were really taking the piss and to agree now ... ...

4 Fosnez 25 October 2009 at 11:11 am

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I’ll be waiting for the nook.

This comment was originally posted on Reddit

6 HorseFD 25 October 2009 at 1:11 pm

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Ok, my Australian friends, here’s what you do.

1. Use your Australian credit card to buy an email gift card for yourself.

2. Change your billing address to any in the U.S.

3. Install and run Hotspot Shield.

4. Enjoy your access to the cheaper and much better stocked US Kindle store.

This comment was originally posted on Reddit

7 HorseFD 25 October 2009 at 1:14 pm

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The nook’s wifi is great, but the colour screen at the bottom I think would distract me from reading. Maybe not, but it’s just the impression I get from pictures.

This comment was originally posted on Reddit

8 seancarmody 25 October 2009 at 1:42 pm

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I’m very interested in the Nook. I’m just worried it will take another two years to be available here in Australia.

This comment was originally posted on Reddit

9 seancarmody 25 October 2009 at 1:46 pm

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Interestingly, this approach (HorseDF’s suggestions about buying as a US customer) will make newspaper subscriptions more expensive: the subscription cost for newspapers (the ones I have checked anyway) is the same for the US and Australia, but US users pay an additional roaming fee to download in Australia. Books end up costing the same, because Australian prices are more expensive than the US, but the difference is generally the US$2 roaming charge that US users pay to download a book out of the US. The only real benefit of signing up as a US user is to access the books which are unavailable in Australia.

This comment was originally posted on Reddit

10 JamesGlover 25 October 2009 at 1:47 pm

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As I was reading my Kindle I made to turn the page. Never done that reading a laptop in bed. I am a bit disappointed by lack of some modern titles e.g. anything by John Banville tho’ perhaps that will improve under pressure from non-US readers more familiar with such authors ie less US-centric.

11 HorseFD 25 October 2009 at 1:53 pm

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However newspapers and magazines outside of the US don’t contain any pictures, whereas in the US they do. So I guess it depends how important you find the pictures to be.

This comment was originally posted on Reddit

12 neeravbhatt 25 October 2009 at 12:54 pm

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how do we know the Nook will ever make it to Australia? B&N is a strictly USA store AFAIK

This comment was originally posted on Reddit

13 stubbornmule 25 October 2009 at 1:58 pm

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Duncan: syntax rebooted, thanks!

14 seancarmody 25 October 2009 at 1:12 pm

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Neerav: it’s certainly a bit of a punt waiting for the Nook down-under. It may never make it here.

This comment was originally posted on Reddit

15 Michael Michael 25 October 2009 at 3:33 pm

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Wait, wait, wait, yo.

1) So you _do_ get free wikipedia in Australia? and

2) If you get a newspaper or magazine (NYT or whatever), do you get ads with that? I guess I mean both classifieds and ads for myer sales. And it’s pretty low-fi, right? So are the magazines/newspapers unable to put up ads that shake and move and just generally annoy the goddamn out of the punter?

16 stubbornmule 25 October 2009 at 4:41 pm

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Michael Michael: yes, you can search Wikipedia on the Kindle in Australia (for free), but that is the only web browsing you can do.

The newspapers have no ads whatsoever, moving or otherwise.

17 csbutler 25 October 2009 at 4:09 pm

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Geeez that sounds difficult. I always get the feeling that foreign companies don’t actually want my money. Like it’s infected with a disease.

This comment was originally posted on Reddit

18 Michael Michael 25 October 2009 at 5:11 pm

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Interesting. I was wondering whether DRM-rich e-newspaper classifieds on an e-reader might’ve meant a return to the (e-)rivers of gold.

19 seancarmody 25 October 2009 at 5:33 pm

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Exactly. A similar thing happened with the launch of Apple’s iTunes store, which opened in Australia a long time after the US.

This comment was originally posted on Reddit

20 HorseFD 25 October 2009 at 4:47 pm

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They do, you can use the Australian Amazon store. But due to licensing, Australians have access to about 50,000 less books. Also, books here cost a dollar or so more to cover the AT&T "international roaming" delivery of the books to devices.

This comment was originally posted on Reddit

22 bruffy 27 October 2009 at 3:29 pm

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What about the Franklin E-bookman? I have had one for 6 years and can download ebooks for free from various sites including project Gutenburg, usenet and bit torrent.

23 stubbornmule 27 October 2009 at 4:37 pm

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bruffy: Your point is a very interesting one. Some years ago, I was enthusiastically reading Gutenberg project books on my PalmPilot, but that was never going to catch on outside an enthusiastic few. The iPod makes an interesting case-study. I also had a Creative Jukebox Zen back before the launch of the iPod (and after that an iRiver H340). The iPod became ridiculously successfully not so much because it was better designed than the MP3 players that came before it, but because the iTunes Store made it so easy to buy music. Only enthusiasts have the patience and skills to source source content from Gutenberg, usenet and bit torrent and even some of them would have qualms about downloading unauthorised copyrighted material. What makes the Kindle and the Nook different is that getting books ... ...

24 Stilgherrian 27 October 2009 at 4:45 pm

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And what happens when there’s devices like this purported mock-up of the new Apple Tablet? This is why I think the separate category of book reader will last a few years at most.

Still, I suppose that’s the product lifespan anyway, in this disposable planned-obsolescence universe…

25 stubbornmule 27 October 2009 at 7:13 pm

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Stilgherrian: I'm not the best person to argue about the pros/cons of the single multi-purpose device vs specialised devices as it was pointed out to me that a few years ago I did not want my iPod combined with my phone and now I have an iPhone. Still, my concern back then was mainly battery life and, although batteries have got better, I've still managed to drain the power on the iPhone and then lose the ability to make calls. Wouldn't be without the iPhone though. Still, I do think that there is a place for a book reading type device (whether it be the Apple tablet, the Kindle or something else). That's because I've already found the reading experience to be better on the Kindle than on the iPhone (or on a computer screen), which is probably a combination of the electronic paper and the ... ...

26 Tone 27 October 2009 at 11:16 pm

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Horse…I’m gonna try your suggestion, quick question, do I buy the Australia Kindle or the US Kindle if i go with your approach?

27 stubbornmule 28 October 2009 at 5:29 am

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Tone: Keep in mind that my colleague who (unwittingly) found himself with a “US Kindle” will have to pay more for newspaper subscriptions as the subscription costs the same amount but he will pay a US$4.50 roaming surcharge each week for delivery. Books end up costing the same (or less) there is a US$2 surcharge, but the original price is lower and the surcharge on books can be avoided by downloading it to the computer (and I don’t think that can be done with newspapers….could be wrong there).

28 Stilgherrian 28 October 2009 at 6:43 am

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@stubbornmule: All of what you say there is true enough. The way to analyse these things is to look at the numbers -- how processing power and memory and screen resolution and battery life have increased over time compared with the drop in price and weight -- and see where those lines create sweet spots in which to insert specific products for a market niche. You may have to vary those predictions based on known new technologies in the pipeline which may cause discontinuities -- but as it happens these have all been remarkably consistent over time as the new technologies slot in just as the previous ones are running out of options for improvement. My own usage patterns have often turned out to be rather different from what I imagined once I actually had the devices. An example was... ...

29 Gregg - perpetual curiosity 20 November 2009 at 2:33 pm

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After doing my research, the point Neerav and Sean raise about B&N was the deciding factor to opting for the Kindle: when I heard about the Nook, I thought "Finally - that's for me", but like figured that developing a strong international capability is a significant endeavour and unlikely for B&N to develop, at least in medium-term (just look at the issues the both B&N and Borders have had http://www.wickedlocal.com/bridgewater/news/x880809338/Brockton-mall-book-store-to-close) Over the years I've also I've taken on board the fact that there's value in opting in early (despite imperfections!) vs. waiting (...and waiting and waiting) till something closer to perfection arrives. It often never does. So I've got my new Kindle. I like it. Could be better, but worth it on the w... ...

30 T. Ryan 14 December 2009 at 2:16 pm

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I have had had my kindle 2 for about a month and feel confident in giving it a positive review. The device itself seems a bit awkward to me, maybe because it doesn't fit well in my smaller hands and feels to thin to hold by a corner, but I also bought the Amazon leather case, which makes the kindle feel more like holding a book, and protects it from scratches and bumps. The Kindle 2 screen seems odd at first because it looks so unlike any other electronic screen I have ever seen. Electronic paper is an apt description because it looks just like paper. I have already spent hundreds of hours reading from my Kindle and it feels just as if a was reading off of paper, and this is important for me because reading off of any other screen for more than a few hours gives me a headache. Pluggi... ...

31 Booklover 23 December 2009 at 9:44 am

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I’ve had a kindle for two weeks now, and I love it. Convenient, easy to read screen and space-saving in a handbag are all big advantages. I still don’t think a kindle will ever replace the bookshop experience- the smell, the page-flicking etc (huge fan, obviously), so I’ll have both. Not sure how the kindle will cope on the beach, though!

32 Lexiology 3 January 2010 at 7:51 pm

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Unfortunately international kindle is more expensive than US kindle.

33 Pat Swayzi 4 January 2010 at 10:23 am

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Magnificent take! From who do you get your Apple news from? :P My hat goes off to you.

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